Market Research for New Businesses


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Market research is essential to help you to find out if there will be enough demand to establish and grow your new enterprise successfully in its first year. Many new businesses fail to undertake even basic market research before they start, thereby substantially increasing the likelihood of early failure.

This factsheet outlines the kinds of questions your market research should address before starting up, and describes the main ways of carrying it out. It also introduces you to some popular sources of market information that you will find useful.