Setting too high a price for your product or service can lead to lost sales. Undercharging can eat into your profits and possibly result in you being unable to deliver on your contracts. The prices you charge should reflect your costs on the one hand, and the strength of the market on the other.
This factsheet provides guidance about the things you should take into account when setting your prices, and the other calculations you should make to benefit the sales and profitability of your business.
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